SEO for SaaS
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3 real products, 3 stages

3 real blogs at 2 weeks, 1 month, and 4 months.

SEO takes time, and nobody should pretend otherwise. So here's the whole climb, on our own products, started at different times. Each one is live: open the articles and judge them.

The 3 stages

Week 2Florium

Articles live. Search comes next.

A plant care app. The blog went from nothing to a researched library with FAQ schema, internal links, and brand images on every article.

23sources behind the typical article
Monstera care guide
Month 1Bananainbox

Old articles climb first.

A temp mail service with 4 articles already on Google. We rewrote them on their own URLs, so they kept their history and moved up.

14202Google impressions on the 4 rewritten articles, 24 days before and after
Read the blog
Month 4Mado

Clicks doubled. Trials arrived.

A screen-time app for iPhone. Clicks more than doubled from one month to the next, and the first app trials came from Google search.

228clicks from Google in 28 days, 2.2× the 28 days before
iPhone usage history guide
Month 4, up close

Mado, from the first article to the first trial

Google Search Console, usemado.app, Jun 8 to Sep 21, 2026
Clicks from Google, week by week
  1. 0Week of Jun 8: 0 clicks
  2. 0Week of Jun 15: 0 clicks
  3. 0Week of Jun 22: 0 clicks
  4. 1Week of Jun 29: 1 clicks
  5. 4Week of Jul 6: 4 clicks
  6. 8Week of Jul 13: 8 clicks
  7. 4Week of Jul 20: 4 clicks
  8. 4Week of Jul 27: 4 clicks
  9. 12Week of Aug 3: 12 clicks
  10. 25Week of Aug 10: 25 clicks
  11. 44Week of Aug 17: 44 clicks
  12. 37Week of Aug 24: 37 clicks
  13. 35Week of Aug 31: 35 clicks
  14. 54Week of Sep 7: 54 clicks
  15. 82Week of Sep 14: 82 clicks
  1. Jun 10First impressionsThe first articles went live on Jun 10, and Google started showing them the same day.
  2. Jul 5First clickThe first click from Google, 25 days after the first article.
  3. Aug 24First installThe first App Store download from a link on Mado's website after launch week.
  4. Sep 19First trials3 app trials from Google search, per Mado's own analytics: 2 on Sep 19, 1 on Sep 22.
  • 3 daysfrom publishing to the first Google impression, median across Mado's articles
  • 549queries where Mado shows on Google's first page, up from 151 a month earlier
  • 96%of the site's Google clicks land on articles we wrote

Source: Google Search Console, our articles only, Aug 30, 2026 to Sep 26, 2026, compared with the 28 days before. Florium isn't in these numbers yet.

Day 1

Start today.

Add your site. With Autopilot on, your first articles start the moment you subscribe. The sooner Google finds them, the sooner they can earn clicks.

Publish automatically, or review every draft first.